Blog
Request a demoWhich are the best footwear marketplaces to sell on?
Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers... + read more
How to sell on Cdiscount, the leading marketplace in France
The French marketplace Cdiscount currently has more than 10 million active customers and 23 million unique users monthly. It is the second most viewed marketplace in France. Its growing popularity and sales make it a suitable new sales channel for e-commerce businesses looking to expand into new markets. Registering as a seller takes a few minutes. It allows the sale of all kinds of products, classified into different categories, just like on Amazon or eBay. However, to start selling in... + read more
Monitor Shein’s prices on Amazon
Shein’s Amazon launch could pose a new threat to fashion brands due to the combined benefits both companies offer customers. Today, China’s fashion and accessory e-commerce turnover exceeds 10,000 million dollars. This figure is expected to increase after it starts selling on Amazon as well. In this context, it is crucial for e-commerce businesses to monitor Shein’s prices on Amazon closely. We explain why and how to do it.
What is your price positioning? How can you improve it?
Price positioning is determined by whether consumers perceive product prices as expensive, neutral, or cheap. This perception is associated with the quality of each brand’s products and services. Competitors’ movements and fluctuations in supply and demand condition this perception. Sellers can remould price positioning with an appropriate pricing strategy, which alters customers’ image of the brand or a particular product. We explain how to change price positioning and why... + read more
12.12: Online discount event in Southeast Asia
On December 12, Southeast Asia hosts 12.12, a massive online shopping and discount event similar to Singles Day. The event began in 2014. Estimates of last year’s e-commerce site traffic suggest an increase to 5 times the usual volume on this date. Consumer interest is high, and it is close to Christmas. Therefore, this is an ideal date for e-commerce businesses with a presence in Southeast Asia to revise their pricing strategy and adapt to the barrage of offers, to increase their... + read more
